BEST PRACTICES TO FOLLOW WHILE RUNNING A CHILD CARE WEBSITE
Your online presence is what prospective customers pick up on first about your business. Always consider the first impression when creating a website for your business, as it reflects on the quality of your business. A website should always be planned out beforehand.
Most of these customers will use your website as the first place to get necessary information about your child care services. Before you begin anything, quality time spent on planning how you would like your website to look is also imperative to your business' success.
Design outlines that show the main pages you want your website to have. Having information like contact page, educational philosophy and location makes it a lot easier for prospective clients to decide on whether they want to hire your services. For each page, you should have a headline and an accompanying video or photos that tell that page's story. It is also advisable for you to get parents to go here and sign a media release form when their child is enrolled into your daycare service. Going through other childcare websites and noting the designs, outlines and certain aspects you'd like to incorporate in your website is advisable.
Hiring a professional website designer to create your website is advisable if you lack the necessary experience to do so yourself, you should also get one that falls within your budget. Let the designer see the outlines, and give him your logo and photos which he'll need to design the website with. Letting the designer know how you plan on maintaining and updating the website is important for the eventual success of your business' online presence and success.
When your site's mock-up is ready, put yourself in your customer's shoes to see if it will satisfy the prospective customer. You have to go through every page on your website before making it live to determine if the setup and the photos provided satisfies you and gives you the answers needed to your questions. After indicating to your designer of your will to maintain your site yourself, he can offer you tutorial videos that show you how you can do so, he'll most likely set up your website on a content management system that is easy for beginners to use.
Once your website has been created and is running, you should begin to publicize it in various ways from talking to colleagues, to getting an ad up on your local newspaper. You can ask your local child care center to add you to their listings. Social media makes business promoting much easier and effective, therefore it is advisable to create social media accounts and post feeds concerning your website including links. Keep your website up-to-date and current by constantly updating it with news and sharing unto your social media platforms.
You could also take a look at http://www.huffingtonpost.com/2010/05/10/building-a-website-5-things-you-need-to-know_n_921537.html if you like to know more.